My email Inbox used to be full of newsletters from online stores and companies. I got daily deal emails from three sources: one for kid’s stuff and two from big daily deal sites.
Invariably, I bought things I didn’t need. I’d never heard of a Brazilian Blow Out but when it came to me in a deal email I started thinking that I needed one. At one point I had over 20 pairs of babylegs… and no baby yet to wear them.
When we decided to get out of consumer and student loan debt I unsubscribed from all of the daily deal emails. If I didn’t know I needed it before I had ever heard of it, it probably wasn’t integral to my happiness.
I also changed my route home from the community centre. Instead of my usual walk through the streets with nice retail stores and beautiful window displays, I took the more direct path past a bank, a hair salon and more condominiums. As a result I bought fewer things. I was also more content with what we already had. No more pining for the outfit on a mannequin at a boutique or impulsively buying a set of handmade thank you cards when we already had some at home.
Changing my habits helped me get out of debt and made me more content with what I already had.
Here are two great reads on habits I’ve enjoyed recently. One to inspire you and you to give you a bit of a kick-in-the-pants.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg. Props to my sister for this read. Ever wondered why you hit the snooze button most mornings instead of getting up for that run? Or why you can’t resist the sweets table in the coffee room every afternoon? Or stop yourself from going into a store with a big sale sign even though you have nothing to buy?
This book explores how we create habits and how we change them. The stories and evidence in the book are practical and applicable to everyday life. If you want to start a daily yoga practice or only check your email twice a day, this book can help you.
The other side to the book, the one my minimalist-wannabe self couldn’t get enough of, was the case studies on marketing tactics that use the power of habits to make you buy and consume. Want to know how Febreeze became a marketing success or why you’re likely to buy baby gear at Target even if you know you can get a better price elsewhere? This books shows how the Cue–>Routine–>Reward cycle is used to get you to Buy–>Buy–>Buy.
5 Habits We Left Behind (and Never Need to Pick Up Again) from Heather at Globetrotting Mama. This lawyer turned travel writer recently returned from a one year global adventure with her husband and two sons. Inspiring post about what they realized they could live without after a year on the road.
I used to spend a $100 in a trip to Shoppers Drug Mart because I was bored. I’m not proud of it but it’s true. When I left the salary behind I continued to buy things to beat boredom: Mall visits just because, those Costco trips to fill the freezer, 3 instead of one because something was “a deal.”
Anyone else have a good book or article on habits? Anyone changed a habit to help them simplify?